What makes
us different
Empowering entrepreneurs, we’re building stronger, more resilient businesses throughout the Inland Empire.
Our Values
We support and empower communities within the United States.
Empowerment
We believe that strong communities are built by supporting the people who drive them. We empower small business owners with the resources and support they need to strengthen their communities and drive lasting impact.
Equity
We are committed to creating fair access to opportunities, resources, and funding for all entrepreneurs, ensuring that every business—regardless of background—has a chance to thrive.
Integrity
We operate with honesty, transparency, and accountability, building trust with every entrepreneur, partner, and community we serve.
Inclusion
We embrace the different cultures represented in the communities we serve with diversity and inclusion. We ensure every entrepreneur feels valued, supported, and welcomed, creating opportunities for all to succeed
Accessibility
We believe in the power of working together—partnering with entrepreneurs, communities, and organizations to create shared success and lasting impact.
Resilience
We support entrepreneurs in overcoming challenges, adapting to change, and building businesses that endure and thrive
Our Team
The heart of Viva Foundation is people
Our team at Viva Foundation is made up of passionate leaders, educators, and community advocates dedicated to empowering small business owners. Together, we bring years of experience in finance, entrepreneurship, and social impact to help underserved entrepreneurs gain the knowledge, tools, and capital they need to grow. United by our mission, we work hand in hand with local communities to create opportunities, build resilience, and make lasting change—one business at a time.
Team Leaders
Carmen Murgueitio
Loan Advisor
Carlos Murgueitio
Loan Advisor
Erick
Escobar
Operations Director
Lida
Gonzalez
Loan Advisor
Pamela
Urrutia
Fundraising Director
Yvonne Medizabal
Outreach and Partnership Director
Board Members
Chief Executive Officer/Founder
Alda Escobar
Loan Officer/Consultant
Armando Cruz
Chief Executive Officer/Founder
Byron Escobar
Business Development Manager, SBDC
Rosalinda Delgado
Chief Financial Officer
Julio Guerrero
Marketing Manager
Otto Porta
Donors / Partners
